Simon Nessman for H&M Divided Downtown Delish Ad Campaign

H&M’s boy of the season, Simon Nessman is enlisted once more by the retailer. Following a laid-back outing, Simon continues the fun with a venture outdoors for H&M’s new Divided lineup. Prompted by Downtown Delish, youth proves to be the strongest selling point with the likes of a graphic tee, joggers, sweatshirts and other relaxed pieces marking the season.

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