Native Shoes Introduces the Fitzsimmons New for Fall 2010

Damian Van Zyll De Jong founded NATIVE in 2009 with the help of long time friend Matthew Penner. Born and raised in Vancouver, BC Damian is the visionary behind the NATIVE brand. When he first came up with the idea all he knew is that he didn’t want a conventional canvas or vulcanized shoe. His natural ability to challenge conformity and foresee trends is what incubated the idea that would eventually become NATIVE.

Matthew, a graduate of the Emily Carr Institute had spent the previous ten years working as a professional graphic designer and most notably a senior interface designer at Electronic Arts where he was no stranger to bringing big ideas to life.

Their vision was to design lightweight, comfortable, good looking shoes out of EVA, ones that were airy, washable, and portable like sandals, with the silhouettes of the classic, casual shoes they loved, but more comfortable than either.

Follow my live updates on Twitter ,Visit My Other Blog.